With local suppliers, freight forwarders, and port agents managing shipments independently, the customer’s logistics setup was highly fragmented and decentralized, leading to inefficiencies and limited transparency.
Frequent emergency airfreight shipments increased the total logistics costs, while Brazil-specific domestic market regulations added further complexity and compliance risk. WML Aalborg addressed these challenges by implementing its Control Tower model as a central coordination hub for all logistics activities. The solution was seamlessly integrated with the customer’s purchasing platform (TMS) and supplier network, enabling immediate improved visibility.
To meet Brazil’s regulatory requirements, WML introduced a dedicated Standard Operating Procedure (SOP) ensuring structured weekly container consolidations, including fixed cut-off times, and approval workflows for all stakeholders.


